Tuesday, May 8, 2012

Detroit 2009: America Reinvents the Compact Car


I bumped into Ford design chief J Mays in London last summer, just outside the Bluebird Restaurant on the chi-chi Kings Road. J lives nearby, and we strolled a half a block or so to grab a couple of coffees and sit in the bright summer sun and talk cars.
As we watched the traffic stream past, every second car seemed to be a Mini Cooper or Mini Clubman. Ford had recently announced it intended to bring the new Fiesta to the U.S. But would Americans, I wondered, be really interested in buying a relatively expensive, high style small car that wasn’t a Mini?

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