Take the temperature of the auto industry right now, and you’d find that it’s green. Or blue. Or whatever color you happen to associate with fuel efficiency and environmental consciousness.
So far, not a single automotive press conference has gone by without mention of some sort of new gas sipping vehicle, emissions reducing technology or campaign to save the whales. Just look at the vehicles announced at this year’s show; of the twenty odd major reveals, seven involved either hybrid or electric vehicles. From the Audi e-tron to the Hyundai Blue-Will, BMW ActiveE and Volvo C30 BEV (battery electric vehicle) – the message is clear: green is the new black.
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